Updated: Mar 15
We are all content creators now
Do you feel like the content you create right now hits the spot for your target customer? If not read on and I'll tell you how to improve that.
Its hard to know which piece of promotion convinces our customers to buy. It takes time and regular promotion to create a strong bond with your customer so they think of you first. Find out your customers values and appeal to them, or someone else will.
Answer your customers problems
Understanding your customers problems means you are closer to serving them. Get onto google and look up your niche and note down what people are trying to find out. For example, if you are a florist find out what occasions people want flowers for, or what problems they are having with their current florist. Look up blogs and read the comments, go onto the local forum and read what customers ask about, buy magazines with floral themes and make a note of every area where a customer has said they need help. Chances are by using this to begin planning your own content you'll start on a high note.
You have your content ideas now what? You now have a starting place, ideas for content your customer will be receptive to. Now you need to get them to read it. But how?
Content that looks clear, sharp, and leaves your customer in no doubt that this if for them is what you want. If you are not 100% sure on how to make things look good, you may want to consider hiring a
graphic designer. Its such a cliche but you get one chance to make a good impression, so this is an area to consider spending budget on. Nike has one of the most instantly recognizable logos on the planet great design speaks volumes.
The words you choose for your marketing messages set the the tone of your business and are also critical. It is worth checking in again with the demographic you are trying to reach, don't be overly formal if you don't have to be, but not too informal either. Avoid slang and jargon.
Medium means how you get the message to your customer. Creating a video Q&A to help answer questions is really popular now, and can be released to your Facebook Page, Instagram or
Youtube. You can also use strong photography, and written forms to create really compelling marketing collateral. Brochures, flyers, business cards, blog posts. Magazine articles.
You now have great content that your ideal customer wants to read. How do you find them? Im sure you have social media channels, so thats a great place to start but you also have the option of using your website, mailing list, SEO & Targeted ads on social, and the web if you need to influence people further. Again a bit of detective work to check where your customer frequents is worth the time here.
DIY or Pass it on?
Having read all of this are you champing at the bit to get creative yourself or would you rather brief someone else to do it for you? If you need any suggestions for people to help with the areas mentioned just send me an email or drop me a comment below.
Thanks for reading!
Singing for my Supper
If you enjoyed reading this article and maybe others I've written, found a tip that worked for you or learned something new, it would be great if you'd consider sending me the price of a cup of coffee :) https://www.paypal.me/thanksforreading/2.50
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Space at 61 is a venue for hire in Nunhead near Peckham. Often used for childrens parties, workshops, classes, talks, filming and popups you can hire us from £20per hour. This review was written by Shona Chambers owner of Space at 61 and Shona Chambers Marketing. To read more like this visit www.shonachambersmarketing.co.uk