Updated: Mar 15
In this weekly blog series we aim to highlight a different small business owner (mainly from South East London) who we either work with or admire. This week it’s Dani Mosley from Family Feasts.
1. What led you to start up your business?
I had been child minding for about 8 years – a job that had worked so well with family life, allowing me to always be at home for my children. But my children were getting older and I decided it was now time for me to focus on a career doing something that I loved – cooking!
I didn’t want to work for anybody else again as the freedom and flexibility that child minding had offered me had been so great. My husband had stared his own business, 3 years prior to this and encouraged me to do the same.
2. What were the biggest obstacles to starting up?
To be honest, probably just myself! Having the confidence & self-belief & knowing WHERE to start.
Once I had the idea to start an After School Cooking Club at my local primary school & it sold out overnight, I knew it was going to be ok!
3. What do you love about your business?
The fact that I can earn a living doing the very thing that I love – cooking! And the fact that I can inspire the next generation along the way.
I feel so passionate about teaching children how to cook healthy, delicious, exciting food – there is so much emphasis on busy lives & convenience food these days, that I think a lot of families are missing out on sitting around a table together, eating home-cooked meals.
It’s about so much more than just the food, it’s a really precious part of the day when everyone comes together to talk.
4. Who would be your dream client?
Oooh, tough one! I guess Yotam Ottolenghi, but I’d be terrified to cook for him! Or maybe a Cooking Party for Brad Pitts Children!
5. Where would you like to take your business ultimately?
The ultimate dream is to one-day write a family cookbook but there’s a little way to go yet! I have had a few publications in the Co-op Food magazine, BBC Good Food magazine & the wonderful Dulwich Diverter, so I’m getting there!
6. Where have you received the most support along the way?
From my lovely husband, friends, family & the local community. I couldn’t have done any of it without them.
7. Would you consider going back to employment for someone else now?
Never say never, but I would definitely prefer to stay self-employed. The flexibility it offers for family life is pretty unbeatable. I get to walk my kids to school everyday.
8. What do you consider the key skills a small business person should have?
Tenacity, self-belief, confidence, open-mindedness, determination & drive.
9. Have you been influenced by any business books or blogs recently?
I am constantly inspired by people’s instagram accounts as I follow a big bunch of foodies. I particularly love @5 O’clock Apron who feeds her family delicious, honest food, often made with very humble ingredients.
10. What would your top tips be for anyone starting their own business?
To keep your costs to an absolute minimum, let the business grow organically, explore every opportunity, stay true to your business values & be prepared to make plenty of mistakes – in fact, the more, the better, as this is how you learn & grow.
11. Do you think networking is important for your business?
For sure. It’s such an important part of growing your business. The more people that know about Family Feasts, the more parties get booked!
I rely on the local community to hear about me from recommendations and collaborations with other small businesses.
Thank you so much for being interviewed for 'Have you Met?' Dani
If you would like to contact Dani you can find her via her website or Instagram
Did you read the last in this series?
Don't forget you can catch up on any interviews you may have missed here starting with interview 23 with Karen Eyre-White
Interviews so far
Interview 22 - Sarah Claxton
Interview 21 - Marienne Patchonick
Interview 20 - Vanessa Afful
Interview 19 - Emete Friddle
Interview 18- Maddy Carrick
Interview 17 Anja David
Interview 16 -Bridget Daley
Interview 15 -Karen Arthur
Interview 14 -Rebecca Trowbridge
Interview 13 -Angélina Jandolo
Interview 12 -Kelly Harris
Interview 11 -Sara Dalrymple
Interview 10 -Ciarán O'Fathaigh
Interview 9 -Elizabeth Knights Trench
Interview 8 -Aba Edwards-Idun
Interview 7 -Roxsanne Slatford
Interview 6 -Lara Pearce
Interview 5 -Ashanti Jason
Interview 4- Shannon Reed
Interview 3 -Claire Connor
Interview 2 -Becca Teers
Interview 1 -Cat Bateman
Singing for my Supper
If you enjoyed reading this article and maybe others I've written, found a tip that worked for you or learned something new, it would be great if you'd consider sending me the price of a cup of coffee :) https://www.paypal.me/thanksforreading/2.50
Space at 61 is a venue for hire in Nunhead near Peckham. Often used for childrens parties, workshops, classes, talks, filming and popups you can hire us from £20per hour. The 'Have you Met?' Blog interview concept was created by by Shona Chambers owner of Space at 61 and Shona Chambers Marketing. To read more like this visit www.shonachambersmarketing.co.uk