Updated: Mar 15
Why do I have an events space? Circumstances involve a failed first business. I'd originally taken on my premises & long lease as a cafe.
I spent a lot of money renovating the premises so when the business didnt work out I decided after some advice to try an events space, for hire by those in small business to run pop ups, hold meetings, host talks.
3 years in its worked out pretty well for me. Read on if you'd like some advice for your own projects.
Im writing this because a lot of people ask me how I got started. These are the most important things to consider for actually getting a space going. Outside of these you will need to consider funding but this is only about making a space work rather than how to fund one.
1. Engage the community. You need to find ways to talk to the whole community. One thing I have learnt is that not everyone is on social media, so leaflets, and flyering are still very important if you want a good turn out at events.
2. Consider budgets. Everyone has a different budget. It is important to try and hold non profit making events as well as those that help your business to cover the bills. Ways we have done this are free monthly art groups for families & carers in the local community, and donating space to local groups who help teens and young people learn more about creative careers.
3.Find help. It is very important to find out who your stakeholders are early in the journey of setting up a space. For me people like @londonpopups on twitter, aka Dan, an amazing guy who has worked tirelessly to make it possible for popups & host spaces to connect, have been invaluable.
4. Events Mix Try to plan a range of activities, so that the community always have something they like.
5. Always ask for feedback. We are active on Google My Business & Facebook and ask our customers regularly for their thoughts on how events went for them.
If you are trying to launch an events space, what have you found the hardest thing so far? Let me know in the comments below or feel free to email me.
P. S If you are a small business owner reading this article you might also enjoy reading this article on improving your Marketing click here to read it
Singing for my Supper
If you enjoyed reading this article and maybe others I've written, found a tip that worked for you or learned something new, it would be great if you'd consider sending me the price of a cup of coffee :) https://www.paypal.me/thanksforreading/2.50
Space at 61 is a venue for hire in Nunhead near Peckham. Often used for childrens parties, workshops, classes, talks, filming and popups you can hire us from £20per hour. The 'Have you Met?' Blog interview concept was created by by Shona Chambers owner of Space at 61 and Shona Chambers Marketing. To read more like this visit www.shonachambersmarketing.co.uk